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• 3 Key Uses of Demographic Data

  Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market.

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• How social media influencers affect your life

  You probably have come across the term social media influencer, but what is it? We discuss the impact and potential importance to your business.

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• Why is it so important to put yourself in your customers' shoes?

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• 60 key take-aways from the Government Sports Strategy

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