YMCA Summer Campaign
This concept portrays the journey of a gym user from their current position to their summer end goal.
The use of the long winding road symbolises that although ‘the journey’ can seem long on your own with the help of a supportive fitness team, any goal is achievable for anyone.
The campaign was across various printed digital media - the flyer, poster, banner and Facebook cover photo. Other materials included eflyers, advertisments, memes and PPC images.
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