Feel Fab Campaign for Aspire Trust
This concept demonstrated that you do not need to be skinny to feel fab, but you do need to feel good about yourself.
By using an humorous illustration of a overweight woman we suggested that everyone feels overweight at times, whether they are or not.
This was installed as life-sized point of promotion get it noticed within the centre, a shock tactic that got people talking about the Gloucester based centre.
The campaign consisted both printed and digital materials:a poster, cut out flyer, a life size point of promotion cut out, a company email footer, PPC image and a web banner placed on the Aspire Trust website.
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