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The Ultimate Campaign Guide and Toolkit

A guide and planning tools for Leisure & Cultural facilities to bounce-back from COVID-19 pandemic and get customers back through doors.

Free Campaign plan & pack

The COVID 19 pandemic closed the doors to all the UK’s leisure and cultural facilities. Bringing back customers will be a challenge with potential barriers to overcome. 

There will be physical barriers – the need to implement new layouts or systems that facilitate social distance in facilities, sessions and shows. There will be sociological and psychological barriers – soothing concerns for health and safety or the shift form isolation to social environments. Fundamentally the challenge is set for marketers and operators to address these concerns and run effective marketing campaigns that reassure, motive and stimulate people back into health and back into culture. 

We hope this guide will be useful in helping your organisation bounce back. 

Campaign Briefing template

This handy briefing guide sets down your campaign details.
Use this guide to share with anyone working on your campaign form internal designers to third party agencies, like Bigwave.

File type: Word (docx)

Campaign Plan xls template

A complete marketing plan template to draft your campaign
Use this excel file to build you campaign, auto generated graphs will help you define your campaign spend.

File type: Excel (xlsx)

Campaign Guide template

Share a campaign plan with your colleagues and stakeholders
Use this word doc to make sure staff and stakeholders know everything they need to about the campaign.

File type: Word (docx)

Campaign Report template

Demonstrate campaign success with a detailed report.
Gain insight, share results and provide your colleagues and stakeholders with a well presented campaign report.

File type: Word (docx)


Working with more than 550 leisure and cultural based facilities in the UK, we have a wide range of campaign experience with results achieved for different business areas including, health and fitness, swimming lessons, junior programming, softplay, golf, sports development, group workout classes, referral, retention, events,and many more.

The core of our business is running successfully planned, fully-integrated campaigns across the leisure & culture sectors. The guide and free download toolkit represent 13+ years of industry experience.


Further support

Employing over 45 specialist staff, we provide innovative and cost-effective marketingdesign and digital services to the leisure sector and are a key partner and sponsor to a number of industry organisations. Innovation and support has always been at the heart of our agency since it began in 2007 and saw us launch the first mobile app into the UK Leisure Trust market.

If your organisation needs marketing support at this time, then we can provide a range of full services including the delivery of online training, acting as remote/on-call marketing teams for leisure operators that have had to furlough marketing staff and can prepare and execute marketing plans for those operators that want to start planning for the reopen and hopeful bounce back of memberships and activity programme take-up. Please contact Tom Gozna via email.

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