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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • The BIG topic: Automation

    Missed our recent Automation blog series? Here’s a wrap up of everything you need to know in one easy-to-read post.
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  • 5 easy marketing automation hacks

    Our recent Automation blog series has explored all things marketing automation. But how do you use these tools to get the most out of your effort?
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  • A beginner's guide to marketing automation 2021

    Marketing automation can seem daunting but with our beginner's guide, you'll be saving precious marketing resources in no time!
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  • Email: where automated messages meet the personal sales touch

    Making a connection with your customers is vital. But how do you reach out to potential customers and make a personal connection in a digital world?
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  • Increasing customer retention with automated customer journeys

    With businesses and consumers spending less, customer acquisition is even harder than it was pre-COVID. Why not use automation to boost customer retention?
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  • How to grow your pool of potential customers with almost no effort

    Attracting new customers can seem daunting, but it's vital for all businesses. Marketing automation can help you work smarter - not harder.
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  • Should you be using a marketing automation tool?

    Automation is a huge marketing tool but often misunderstood. We explore what it is and best practices so you can decide if it's right for your business.
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  • A beginner’s guide to paid media advertising

    In our digital age, we have a boundless amount of information at our fingertips, with potentially thousands of results coming up for a single search query.
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  • Win and Survive during COVID-19

    In this unprecedented and confusing time, it's important to understand how to adapt and look at the new opportunities that this can bring to your business.
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  • YouTube: How to’s and best practices

    YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?
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  • Cutting marketing spend when times get difficult can further damage your business

    Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.
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  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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