The BIG blog
From the latest trends to the best industry news, the Bigwave blog is the place to be.
Should we target the over-50’s based on age alone?"In a time of advanced health care and medicine, the over-50s are basically twenty-year-olds with an unfortunate age-stamp against them."
3 Key Uses of Demographic DataWhether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market.
Target adult non-swimmers with free analysis of your market