The BIG blog
From the latest trends to the best industry news, the Bigwave blog is the place to be.
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Should we target the over-50’s based on age alone?
"In a time of advanced health care and medicine, the over-50s are basically twenty-year-olds with an unfortunate age-stamp against them."- Views
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3 Key Uses of Demographic Data
Whether small or large, businesses need a targeted approach to consumers. Using demographics gives you a head start in understanding your market.- Views
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