My name is Helen, and I am currently on a 2 week placement with Bigwave Media working within Digital team.
I graduated in 2013 from Cardiff University with an English Language and Communications 1st Class BA. After graduating I worked in Media Planning with Golley Slater, and as a Marketing Executive with Eversheds LLP in Cardiff. I decided to up route and move to Devon this summer, and luckily, Bigwave were able to accommodate me for a short stint in Digital Marketing.
I had already experienced the digital world during my previous roles but only within a media buying/planning remit, such as Google Analytics, Facebook PPC and Google Display Networks. Therefore, I wanted to brush up my skills before starting my new job in late July, aiming to expand my knowledge of Hootsuite (a social media management platform) and other digital marketing tools and techniques.
Working alongside Bigwave Media’s Digital Marketing Executive Hayley, we managed social media feeds for a range of clients, ensuring their Facebook and Twitter feeds are abundant with content. I constructed well over 400 tweets and Facebook posts, tailoring them for different clients events, shows and offers. This taught me new elements to using Hootsuite, in particular scheduling and bulk uploading a range of tweets. The ability to shirk URL’s quickly became a life saver as 140 characters is a short space! Other duties included researching and drafting content for infographics and assisting in the production of social media reports.
I was also lucky enough to be sat next to the Web Developers within the Digital Team, and Nick was kind enough to show me a programme called Code Academy, a free online tutorial to HTML. I had previously dabbled in HTML and CSS, so I was thrilled to be able to expand these skills. Having the web team sat nearby meant that it was easy for me to bug them with any questions I had!
I came to Bigwave with an aim of brushing up on my social media based skills, as well as learning anything extra about Digital Marketing and I feel this is exactly what I have done. I start my new job in Exeter later this July, working in Marketing and Events and I feel this placement has equipped me with some additional tools I can use to excel there.
Thank you Bigwave, it’s been grand 🙂