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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • YouTube: How to’s and best practices

    YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?
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  • Cutting marketing spend when times get difficult can further damage your business

    Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.
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    280
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  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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  • The 5 most memorable marketing campaigns of 2019

    From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019.
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  • 3 reasons why your company should be utilising influencers as a marketing strategy

    Influencer marketing is swiftly becoming one of the best ways to grow your brand & sales online - but why should your business start using this strategy?
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  • Why B2B companies shouldn’t dismiss social media as a viable form of marketing

    Having a very clear online presence is becoming an increasing demand for B2B companies... But why?
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    840
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  • What is neuromarketing?

    Neuromarketing is touted as the next big thing to dominate the marketing scene. But what exactly is it? The marketer's holy grail or simple pseudoscience?
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    705
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  • Should we target the over-50’s based on age alone?

    "In a time of advanced health care and medicine, the over-50s are basically twenty-year-olds with an unfortunate age-stamp against them."
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    1085
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  • Why is deaf awareness important?

    A look into Kenneth's work experience week at Bigwave media
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    1288
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  • #TeamBigwave explore Exeter in Annual Easter egg hunt

    From the narrow alleyways behind the cathedral to the bustling high street, #TeamBigwave hunted high and low in search of their much sought after Easter…
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  • What is a chatbot and why might my business need it?

    Chatbots can support your business and facilitate exponential growth. Depending on your industry a chatbot can have different purposes and benefits.
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    1487
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  • How video marketing can benefit your business

    Videos are one of the most compelling strategies in online marketing. But why are people so attracted to them and what makes a successful one?
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    3258
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