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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • What is EAT? Understanding EAT and how you can establish it.

    What is E-A-T? Ed Yates from the search team takes a detailed look at what E-A-T means for your brand/ business and the steps you can take to improve it.
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  • The Google January 2020 core update is live. Here’s why you should pay attention.

    Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?
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  • What is neuromarketing?

    Neuromarketing is touted as the next big thing to dominate the marketing scene. But what exactly is it? The marketer's holy grail or simple pseudoscience?
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  • We're putting PPC term to rest in favour of Paid media

    Bigwave media's newly-signatured 'Paid Media Manager', Gemma Ross, explains why...
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  • Should we target the over-50’s based on age alone?

    "In a time of advanced health care and medicine, the over-50s are basically twenty-year-olds with an unfortunate age-stamp against them."
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  • 11 SEO terms explained in plain English

    SEO is a really big but exciting area to work in. Whether you're a digital marketer or a website owner, knowledge of search engine optimisation can go…
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  • Who was St Patrick?

    Every March 17th, thousands of people don green attire, drink Guinness and celebrate the Patron Saint of Ireland. But who really was St Patrick?
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  • Reflections on homelessness from our St Petrock’s talk

    With homelessness in Exeter on the rise, we decided to make this the focus of our Christmas donation. St Petrock's were kind enough to come in and give…
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  • Why has the Gillette ad received such a bad reaction?

    Sam Ratcliffe gives his opinion on Gillette's new campaign 'Best a Man Can Be'.
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  • A humble egg is now the most liked photo on Instagram

    At a time when the world can often feel divided, there’s nothing quite like people coming together to achieve a communal goal.
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  • Google Maps update explained - changes in hotels results

    Kat is back for another instalment of AskEkaterina - the source of all the latest SEO insight. This month, Kat discusses the new updates to Google Maps…
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  • SEO horrors: tales of bad SEO advice

    In this month's instalment of #AskEkaterina, Kat reflects on some of the more horrifying SEO nightmares she's encountered. Strap in. It's going to be…
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