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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • Increasing customer retention with automated customer journeys

    With businesses and consumers spending less, customer acquisition is even harder than it was pre-COVID. Why not use automation to boost customer retention?
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  • How to grow your pool of potential customers with almost no effort

    Attracting new customers can seem daunting, but it's vital for all businesses. Marketing automation can help you work smarter - not harder.
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  • Should you be using a marketing automation tool?

    Automation is a huge marketing tool but often misunderstood. We explore what it is and best practices so you can decide if it's right for your business.
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  • Cutting marketing spend when times get difficult can further damage your business

    Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.
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  • How is social media impacting your customers' mental health?

    Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way?
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  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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  • The Google January 2020 core update is live. Here’s why you should pay attention.

    Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?
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  • The 5 most memorable marketing campaigns of 2019

    From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019.
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  • Why do we care about Christmas adverts?

    For most of the year, adverts are a nuisance. Why, then, do we suddenly develop a deep-seated love of them from November onwards?
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  • What should you dress up as for Halloween based on your marketing persona?

    Halloween's creeping up, and, if you're anything like us, you don't know what you're wearing yet. Take our quiz to find out what your costume should be!
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  • The 7 deadly sins of copywriting

    With Halloween fast approaching, our Content Manager, Amelia, tells the tale of 7 deadly sins that will drag your writing straight down to hell. Spooky!
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  • How is voice search changing copywriting?

    Voice searches are on the rise, with 55% of teenagers and 41% of adults conducting at least 1 voice search per day. What does this mean for copywriters?
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