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Bigwave media appoints new Head of Business Development



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Bigwave media has appointed James Anderson as Head of Business Development.

James will be responsible for building business across the leisure sector in the UK. In particular, he’ll be spearheading the ongoing promotion of Bigwave’s wide product catalogue, from creative and digital marketing services to strategic business consultancy and General Data Protection Regulation conformity solutions.

James’ brings a wealth of commercial sales experience to the role, with an extensive career within the leisure industry which has seen him drive highly successful strategies and build significant margins.

In his five years previously, working for the fitness equipment supplier Star Trac, James achieved 124% revenue growth and introduced new business opportunities such as a tele-sales provision – helping to deliver over 50% of new business opportunities.

His proven success in managing and developing sales teams, alongside comprehensive market knowledge, will make him a valuable asset to the team.

James commented: “I’m delighted to join the leading marketing and leisure industry experts and look forward to supporting clients in engaging, converting and retaining their customers.

“It’s a pleasure to work with organisations within the leisure industry, helping them to achieve better business results and subsequently to assist with Bigwave’s own growth. It’s an industry I have a passion and affinity with”.

Sales Director at Bigwave, Nick Masson, believes James’ input will be paramount to Bigwave’s ongoing development. Nick commented:

“James brings all the right skills and experience to this important position. We are providing our clients with more and more marketing and industry insight so as we grow we need to bring talented individuals with the right knowledge and background to support the team. 

“James has already made a great start and we look forward to him building on our past success.”

The appointment follows on from a number of early year developments at Bigwave media, which has seen the leisure agency renovate its head office in Exeter, acquire a specialist media buying and planning agency and appoint a new Contracts and Partnership Manager. 


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