The BIG blog

YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?

Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.

Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way?

How can the scientific study of human behaviour tell us how to boost marketing strategies and position ourselves our potential customers’ good books?

How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns

Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?

We're lucky to have lots of knowledgeable and passionate staff - including some expert Heads of Department. Meet our Head of Search, Tudor Rusmanica.

From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019.

For most of the year, adverts are a nuisance. Why, then, do we suddenly develop a deep-seated love of them from November onwards?

Influencer marketing is swiftly becoming one of the best ways to grow your brand & sales online - but why should your business start using this strategy?

Our Paid Media Executive, Penny Sheard, discusses the brands that have used attention-grabbing and modern creative social ads to their advantage.

After a successful recruitment drive, #teamBigwave has been joined by seven new full-time staff, including three apprentices.