The BIG blog

The way your brand is displayed will have an impact on how it’ll be perceived by potential clients, but this isn't the only thing you need to consider.

Inverclyde Leisure has appointed leisure marketing agency, Bigwave Media, on a five-year contract.

The call to action has a very specific goal – to get the user to click and complete a conversion. Here are our key rules for an effective Call to Action.

As marketers, we see email as an integral part of campaign strategies. But should we forget about traditional direct mail?

We've got some exciting news from #TeamBigwave!

Understanding SEO isn't easy - and it can be even harder to apply. Here are our top tips for optimising your blog articles for search engines.

Cultivating a compelling value proposition has a number of benefits for your organisation. In this article, we discuss exactly what they are.

We've opened a second office in Torquay!

With the start of a new academic year, we wanted to pass on a bit of advice for students going back to Uni, from those who have been there and done it.