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The Internet of Things

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The Internet of Things (IoT) is an inter-connectivity between things such as locations, objects and even people through wireless communication. The Internet of Things ultimately exchanges data through the internet without human-human or human-computer interaction. Day-to-day tasks will be automated with devices being able to act upon data collected such as windows closing to keep the house warm because the temperature is due to drop.

IoT is already with us. The Nike Fuel BandFitbit and smart watches already connect us but these are just scrapping the surface. It's not just about clever fridges that can reorder the milk for us or wearable technology that can log our exercise. IoT will impact the way we do business and will affect our everyday lives.

Exchanging of Sales Data

Sales data is the life blood of any business. By having access to information on how, where and when your products are being purchased and used, you can tailor your marketing efforts to specific customers. Smart devices would be able to collect and give you the data in real time and enable you to be more responsive to change. If a specific product or service isn't performing you won't have to wait long to find out and make the necessary changes.

Smarter customer analysis

When used with your customer relationship management (CRM) system, IoT will be able to do more than simply collect and organize customer data. It will be able to analyse the data giving you results to act upon about your customers.


No, not Skynet or The Terminator, but as we all know devices break and always at the most inconvenient times. Imagine devices that could not only perform self-diagnostics but could also order replacement parts and even tell you when they are close to the end of their lifespan - perhaps even 3D print the part for you. They would minimise down-time by constantly monitoring themselves, identifying the problem AND solution in record-quick time.

An ever increasing number of objects are being fitted with sensors and given network accessibility. Just look at the humble telephone, these days we use them more for social media, emails and searching the internet for movie times than actually calling people! Imagine a smart home, not only could it warm rooms in advance of you entering them, but also tell you that a light bulb is nearing the end of its life. Imagine having digital billboards that welcome your customers by name as they enter your premises.

Here at Bigwave, we believe that with billions of things becoming smarter, it's important that your business stays smart too. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

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