As of this week, Google is prioritising mobile-friendly web pages in ranking positions of all searches performed on mobile devices. This means that many web pages which are currently highly ranked by Google (coming top in search results) could plummet if they are not mobile-responsive.
According to Google, websites that are 'not mobile-friendly' feature:
- Text too small to read
- Mobile viewport not set
- Links too close together
Update! Google's changes are as a result of growing mobile browsing trends, which according to StatCounter, continue to soar in popularity whilst PC usage is decreasing.
To ensure these changes don't affect your website's mobile SERP ranking, use Google's Mobile-friendly Test to find out whether your web pages are likely to be affected.
Concerned? Chat to us. Here at Bigwave media, our bespoke web packages include fully responsive websites, compatible with all devices. For an informal discussion about your website needs, please get in touch.
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