Blogging was once a dominant online platform for personal expression. However, businesses have since leveraged its power to establish and enhance their online presence. Alongside the rise of social media marketing, blogs provide the opportunity to share your expertise and knowledge with a larger audience. However, they are often viewed as time-consuming and pointless: who even reads them? But sharing interesting content can go a long way. Here are 5 reasons why we believe a blog can be advantageous for your business:
1. Communication Device
A blog adds a new dimension to your marketing communication, relaying informal messages, accomplishments or important business news. This keeps clients and customers up-to-date, whilst adding a human aspect to your business.
2. Market Research Tool
Thanks to widely available, inexpensive or free analytics tools, you can quickly measure which of your posts are generating the most interest. This can improve your marketing messages and provide an insight into which products and services can be created or developed.
3. Brand Builder
An active business blog can show that your company is one step ahead of the industry, by writing about relevant new trends and key business news. If completed well, this can project the personality of your organisation, build credibility and demonstrate your ability to lead.
4. SEO Benefits
A well written blog post can attract a vast number of visitors from search engines by ranking for a number of keywords. These visitors can then be directed to your business website for increased traffic and awareness as well as potential client/customer acquisition.
5. Illustrates Reliability
Trust and reliability are rare and valuable possessions online that can take a significant amount of time and effort to be earned (although still may never happen!). A regular blog demonstrates your commitment to your readers, which in turn will make it easier to accomplish your online goals.
To chat about featuring a blog on your website or to view examples of a blog, please contact Simon Beer at [email protected]
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