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The marketing mix - Is Google god?



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At the annual Quest conference (March) we talked about the traditional marketing mix (think radio, newspaper, TV) and this presentation picks up digital and looks at how Google has influence and tools in this arena.

There are a multitude of Google products that can compliment your marketing mix and we looked at a few of these.

The presentation title also opened a more philosophical debate about the presence, growth and depth of Google that we touch on towards the end.

View the slides below or view on slideshare here. You can also download a pdf of slides here

We'd love to know your thoughts on this (philosophically or marketing orientated!). Find us on twitter @bigwavemediaLinkedIN or (umm...) Google+


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