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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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  • The Google January 2020 core update is live. Here’s why you should pay attention.

    Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?
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  • Ask the Expert: Tudor Rusmanica, Head of Search

    We're lucky to have lots of knowledgeable and passionate staff - including some expert Heads of Department. Meet our Head of Search, Tudor Rusmanica.
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  • The 5 most memorable marketing campaigns of 2019

    From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019.
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  • Why do we care about Christmas adverts?

    For most of the year, adverts are a nuisance. Why, then, do we suddenly develop a deep-seated love of them from November onwards?
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  • 3 reasons why your company should be utilising influencers as a marketing strategy

    Influencer marketing is swiftly becoming one of the best ways to grow your brand & sales online - but why should your business start using this strategy?
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  • 10 creative social ads that work

    Our Paid Media Executive, Penny Sheard, discusses the brands that have used attention-grabbing and modern creative social ads to their advantage.
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  • Recruitment drive brings seven new staff to the Bigwave media team

    After a successful recruitment drive, #teamBigwave has been joined by seven new full-time staff, including three apprentices.
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  • What should you dress up as for Halloween based on your marketing persona?

    Halloween's creeping up, and, if you're anything like us, you don't know what you're wearing yet. Take our quiz to find out what your costume should be!
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  • The 7 deadly sins of copywriting

    With Halloween fast approaching, our Content Manager, Amelia, tells the tale of 7 deadly sins that will drag your writing straight down to hell. Spooky!
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  • Why B2B companies shouldn’t dismiss social media as a viable form of marketing

    Having a very clear online presence is becoming an increasing demand for B2B companies... But why?
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  • How is voice search changing copywriting?

    Voice searches are on the rise, with 55% of teenagers and 41% of adults conducting at least 1 voice search per day. What does this mean for copywriters?
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