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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • YouTube: How to’s and best practices

    YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?
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  • Cutting marketing spend when times get difficult can further damage your business

    Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.
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  • How is social media impacting your customers' mental health?

    Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way?
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  • Mindful marketing: psychology tips for a successful marketing strategy

    How can the scientific study of human behaviour tell us how to boost marketing strategies and position ourselves our potential customers’ good books?
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    564
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  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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  • The Google January 2020 core update is live. Here’s why you should pay attention.

    Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?
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  • Ask the Expert: Tudor Rusmanica, Head of Search

    We're lucky to have lots of knowledgeable and passionate staff - including some expert Heads of Department. Meet our Head of Search, Tudor Rusmanica.
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  • The 5 most memorable marketing campaigns of 2019

    From chocolate bars to record-breaking vegan pastries, here are our favourite marketing campaigns from 2019.
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  • Why do we care about Christmas adverts?

    For most of the year, adverts are a nuisance. Why, then, do we suddenly develop a deep-seated love of them from November onwards?
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  • 3 reasons why your company should be utilising influencers as a marketing strategy

    Influencer marketing is swiftly becoming one of the best ways to grow your brand & sales online - but why should your business start using this strategy?
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  • 10 creative social ads that work

    Our Paid Media Executive, Penny Sheard, discusses the brands that have used attention-grabbing and modern creative social ads to their advantage.
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    674
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  • Recruitment drive brings seven new staff to the Bigwave media team

    After a successful recruitment drive, #teamBigwave has been joined by seven new full-time staff, including three apprentices.
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    676
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