The BIG blog

With swimming pools starting to re-open, STA partners with Bigwave to provide a free ‘At Distance Market Potential Assessment for your Pool Operation’.

There is nothing more satisfying then when people connect with a topic, idea or story you have created and best of all share it with others.

Throughout the COVID-19 pandemic, Bigwave has been working hard to support our clients and partners. Want to know how? Read our handy infographic now.

In our digital age, we have a boundless amount of information at our fingertips, with potentially thousands of results coming up for a single search query.

With potential reopenings looming, gearing up to market your leisure/cultural facilities needs to be underway. Find out where to start and get free tools.

In this unprecedented and confusing time, it's important to understand how to adapt and look at the new opportunities that this can bring to your business.

Most people rely on Google to find the information they need. Gemma Ross explains how to grab potential customers by using well-optimised Google Ads.

With increased reliance on Google for information during the COVID-19 outbreak, we must make sure our businesses have the most accurate information online.

YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?

Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.

Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way?

How can the scientific study of human behaviour tell us how to boost marketing strategies and position ourselves our potential customers’ good books?