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The BIG blog

From the latest trends to the best industry news, the Bigwave blog is the place to be.

  • A beginner’s guide to paid media advertising

    In our digital age, we have a boundless amount of information at our fingertips, with potentially thousands of results coming up for a single search query.
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  • Marketing the reopening of Leisure & Cultural Facilities

    With potential reopenings looming, gearing up to market your leisure/cultural facilities needs to be underway. Find out where to start and get free tools.
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  • Win and Survive during COVID-19

    In this unprecedented and confusing time, it's important to understand how to adapt and look at the new opportunities that this can bring to your business.
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  • The Ultimate Google Ads Guide 2020

    Most people rely on Google to find the information they need. Gemma Ross explains how to grab potential customers by using well-optimised Google Ads.
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    841
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  • A Guide to Google My Business During the COVID-19 Outbreak

    With increased reliance on Google for information during the COVID-19 outbreak, we must make sure our businesses have the most accurate information online.
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    678
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  • YouTube: How to’s and best practices

    YouTube is the second largest search engine in the world and has over 2 billion users. But how can businesses use YouTube to reach potential customers?
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    672
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  • Cutting marketing spend when times get difficult can further damage your business

    Every business goes through hard times. Reducing costs and boosting profit margins is vital, but cutting marketing efforts can be a huge mistake.
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  • How is social media impacting your customers' mental health?

    Whilst brands rely on social media to reach customers, it has been found to harm people's mental health. How can we use channels in a responsible way?
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  • Mindful marketing: psychology tips for a successful marketing strategy

    How can the scientific study of human behaviour tell us how to boost marketing strategies and position ourselves our potential customers’ good books?
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  • A (condensed) history of Valentine's Day marketing

    How did a Roman festival become such an important time for brands and companies? We look at a brief history of Valentine's Day and our favourite campaigns
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  • The Google January 2020 core update is live. Here’s why you should pay attention.

    Google recently announced an update that changes what desktop searches look like. How does this affect your websites SERPs - and why should you care?
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  • Ask the Expert: Tudor Rusmanica, Head of Search

    We're lucky to have lots of knowledgeable and passionate staff - including some expert Heads of Department. Meet our Head of Search, Tudor Rusmanica.
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