our work Bridport Leisure
Bridport Leisure
Bridport Branding and Design Examples
Big Wave Media has been supporting leisure businesses across the UK in a wide range of marketing services. Bridport Leisure is a good example of how we have helped to grow a business in these hard economic times.
Business Solution: Critical Friend Business Review
In these hard economic times it may seem there are few opportunities to grow your business. Big Wave Media’s Critical Friend business review has a track record of demonstrating where real business growth can be found and the steps needed to deliver it – even in these very difficult times.
Big Wave Media works with over 62 leisure clients, who in turn operate over 150 leisure facilities covering:
- Sports centres
- Theatres
- Museums
- Libraries
This gives the team at BWM a unique opportunity to benchmark your business performance across a wide range of operators.
We make recommendations to realise commercial and participation potential by identifying:
- Up-to-date demographic information
- Individual brand market penetration
- Market potential
- Market value
- Latent demand
The Brief
Bridport Leisure Trust is a great example where the leisure trust and management were frustrated that they were unable to grow their numbers in their ‘learn to swim’ programme but recognised that they might be missing an opportunity.
The Solution
The demographic information suggested that much of their drivetime catchment area went into the sea and the rest had a high percentage of ageing population and retired people. The existing market was actually being penetrated to a high percentage when you benchmarked them against like for like sites. This information therefore suggested that new markets needed to be found and new products identified.
The Result
From Big Wave Media's advice:
- New products and new markets were found
- Market penetration increased
- Income turnover increased 243% over a three year period
- The programme was boosted to become one of Bridport's leading brands
The results that Bridport Leisure Trust experienced are not uncommon as this level of analysis is rarely available to leisure operators. The use of our Experian demographics has allowed us to more accurately identify market penetration, market value and latent demand. It’s then a matter of putting down a route map for the team to follow to their goal.
Nick Masson
Head of Business Development
Big Wave Media
What The Client Said
It was a challenging exercise as this was an area which we had found difficult to develop and progress.
Big Wave Media got to work on the detail, started to identify why the programme had not moved and clearly set out the steps to realise the potential. Our team was given clear guidance and direction from Big Wave Media and we were delighted with the results via the Big Solution - a service which acts like a virtual marketing department. The programme turnover has increased by 234%.
Nick Neale
Managing Director
Bridport Leisure Trust
Other Bridport Leisure Projects
Website Re-design
The Brief
Big Wave was asked to rejuvenate Bridport Leisure's website as the existing design had become dated.
The Solution
Our designers produced a high impact design which appealled to a wide audience and provided up to the minute news straight from the home page.
Further Information
Big Wave Media can offer you a Critical Friend business review to identify the potential within your business.
Contact us now for your Critical Friend business review -
Email info@bigwavemedia.co.uk
or Call 0845 6432385
