Demographics

Pinpoint who your customers truly are

Heavy investment in the latest demographic systems and software allows us to offer unprecedented demographic survey information and analysis of areas and customer bases.

A key make up of our demographic software is “Mosaic UK” (powered by Experian) - a consumer classification system that paints a rich picture of UK consumers in terms of their socio-demographics, lifestyles, culture and behaviour. It is designed to provide the most accurate and comprehensive view of UK consumers at the start of the 21st century.

By accurately understanding the types of people who currently use your product/service, as well as knowing who lives around you, these demographic reports give a unique and proven way to pinpoint growth areas and pockets of like-for-like consumers. By pinpointing these matched consumers the budget spend is targeted as you focus all resources on the genuine leads rather than the ‘suck it and see’ way of blanket coverage.

Our demographic services:

Summary demographics report

This report compares an area population (i.e. a 20 minute drive catchment) with a base population (i.e. the UK/local region). The report contains a combination of data tables, graphs and descriptive text across the following key areas:

Population summary for the area

• Area population growth/decline, predicted over the next 20 years

• Age breakdown

• Marital status

• Ethnic make up

• Social grade

• Residential profile of the area by Mosaic UK

• Map showing the Mosaic make up of the catchment

Big Solution clients receive a “Summary Demographics” report as part of the package. Jump to ‘The Big Solution’ to review the package.

Customer plotting

We are able to plot your existing customers on our system and provide a scatter map giving an accurate representation of your actual current catchment.

Understanding demographics report / Understanding Mosaic UK report

Both these reports compare your catchments’ demographic profile with a chosen base population (i.e. the UK)

Each report utilises a lot of “profile” reports/graphics. These profile reports help you to understand the characteristics of a geographic catchment (i.e. a 10 minute drive time around your shop), compared to a base (i.e. the UK).

Customer profile by Mosaic

The most detailed and impressive report available there is. This report will categorise your current customer

database by Mosaic group & type - giving you an extremely accurate representation of who your current customers are. Once you have analysed their characteristics you can utilise this information to target your marketing much more effectively.

For further information or an initial chat about any of our demographic reports please use the contact form or call us on 0845 643 2385.