Is your Brand working for you?

Marketing is about getting your name out there, leaving an impression and increasing your market share. These days it’s about the brand and how you market your business now determines your future success! As a UK Trust how can this be achieved effectively and with ever-tighter budgets?

Even a limited budget can be spent wisely to give a good ROI (return on investment) but getting it right means creating a distinctive Brand, targeting your marketing effectively, measuring the successes and then Shouting about it.

With day to day pressures of operations increasing it’s rather like juggling and, for staff with the responsibility of marketing, trying to keep all the balls in the air can be a challenge! This is where marketing support can do just that - support your existing team and free them up to concentrate on your brand and ultimately your profit.

When you think of marketing support you think of small companies with no marketing department or a lack of dedicated resources. So why would more UK Trusts be seeking support with the ever expanding agency, Big Wave Media, in Exeter? It can’t just be the friendly staff and ability to save a few pounds on photocopying!

Mark Lee, Director, Big Wave Media explains why a clear brand and marketing support can make a real difference to Trusts: “Your brand is all about leaving an impression behind, making a mark on your audience. Do you always leave the impression you want? Do you use it as effectively as possible? What impression did you leave on your audience today?

A brand can be compared to a jigsaw puzzle. It's made up of lots of pieces and each piece tells part of the story. But if you look at each piece individually it's not really clear what you're looking at. You need to look at all the pieces, put together in the right way, to see the complete picture.

The brand 'image' on your puzzle is divided into quarters: Your product or service; your people; your communication; and your working environment. Each of those quarters is divided into smaller pieces. There could be lots and lots of pieces. To have the greatest impact on your audience you need to put each of those pieces in the right place. The bigger a company is, the more difficult that can be. It's not enough just to have the pieces, you need to put them together correctly (and it's important to remember that there is a right and a wrong way to do it).

So ask yourself two questions:

• Have we got all the pieces?

• Have we put them in the right place?

Big Wave Media have the capability to support Marketeers in developing their brand and auditing areas for improvement without breaking the bank.

Combine the knowledge of the Big Wave Media team and the savings made due to bulk buying of print and you will see how this allows clients to make considerable savings across the board.”

Special Invitation to SPORTA members

When it comes to marketing we sometimes lose our way and have no time to source other ways of doing things. So as a positive step into 2010 Big Wave Media extend a special invitation to you to receive a FREE of charge no obligation Marketing Assessment.

We will look at your communication - your logo, your colour palette, your website, your printed literature, your strapline, your signage etc. Then, with the hard facts you will be in a position to make informed decisions about your marketing budget. Above all don’t deny yourself the opportunity to take a fresh look at your communication channels.

This is a limited time offer so please complete your details below and we’ll contact you to arrange your FREE Marketing Assessment.